The Saturday Saying

“So I have a counter proposal for theaters trying out tweet seats: Why don’t you  try to do a show where both the play and the production are of such quality that someone who is tempted by their phone will want to watch from start to finish without jumping on the internet? And then, rather than sabotage it in the hopes that you can turn your audience into unpaid marketing labor for it, why don’t you figure out a way to price it and market it so that the people you intended it for will want to come see it?”

Isaac Butler – from his essay “Attention Must be Paid” (Parabasis)

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Colin Mitchell About the Author: COLIN MITCHELL: Actor/Writer/Director/Producer/Father, award-winning playwright and screenwriter, Broadway veteran, Marvel comics scribe, Van Morrison disciple, Zen-Catholic, a proud U.S. Army Brat conceived in Scotland and born in Frankfurt, Germany, currently living in Los Angeles and doing his best to piss off as many people as possible.

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